Early childhood matters.
By the time children from low-income families begin school, they already score significantly lower than their peers on reading and math achievement tests (Rouse et al., 2005).
The innovation may be the messenger, not the message.
Our most successful grantees pair evidence-based practices with user-centered design, resulting in scalable, customer-centric delivery channels that meet parents where they are. Some examples of this are Bright by Three’s text messaging program and ParentsTogether’s use of mobile messaging; both deliver evidence-based parenting content to parents in digestible and engaging formats.
Technology shows early signs of being a cost-effective and complementary tool for instilling positive parenting practices.
New methods of engaging parents and caregivers, ranging from chat bots to word pedometers, have made interventions more cost-effective and measurable than ever.
Trusted messengers are key to building demand in communities and positively related to the likelihood of program adoption.
A national survey co-funded by Overdeck Family Foundation found that parents were most likely to seek advice from within their own social networks, with 86% looking to immediate family members and 73% relying on friends. 83% also sought advice from healthcare professionals. These sources were not only the most frequently consulted, but also the most trusted.
Tech-enabled parent coaching can be effective in changing parent behavior and related child outcomes.
Providence Talks, an Overdeck Family Foundation grantee, found that all caregivers who were presented data on their child’s vocabulary development showed relative increases in adult word count, regardless of where they started. An earlier study of the work found that participants who started at the lowest levels made the most progress, increasing words spoken in the home by 50%.
Promising results for preschoolers by keeping families at the center.
Helping parents support learning for young children.
Bright by Three
A virtual village built via text message.
Evidence-based parenting practices in an easily digestible format.
Invest in organizations that disseminate evidence-based parenting practices through delivery methods and channels that meet families where they are.
Use research to understand the current state of parenting, including how parents and caregivers receive information about recommended parenting practices.
Facilitate collaboration between researchers, practitioners, and caregivers to foster improvements in knowledge and practice.
What types of interventions and support best help parents and caregivers prepare their children for success?
What are the core parent practices and capacities that lead to positive child outcomes?
What supports, resources, and information do parents most want and need, and how do those wants and needs vary across individuals and groups?
What are the most reliable ways to measure changes in parenting and child development at scale?
Can technological innovations be as effective as in-person support?
Page Data Source:
Rouse, C. E., Brooks-Gunn, J., & McLanahan, S. (Eds.). (2005). School readiness: Closing racial and ethnic gaps. [Special Issue] The Future of Children, 15(1).